RSS: Success or Failure

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In RSS: A Big Success In Danger of Failure, Bill Burnham likens RSS to push technology and forecasts that the growth of RSS will result in its failure:

The problem is only going to get worse. Each day as the number of RSS channels grows, the “noise” created by these different channels (especially by individual blogs which often have lots of small posts on widely disparate topics) also grows, making it more and more difficult for users to actually realize the “personalized” promise of RSS. After all, what’s the point of sifting through thousands of articles with your reader just to find the ten that interest you? You might as well just go back to visiting individual web sites.

However, I'm in agreement with Stephen Downes in How RSS Can Succeed, who points out the importance of intelligent filtering:

The mistake made by the early advocates of push - and by a commentator just above - lies in the idea that 'brand' will replace intelligent filtering. Brand fails because in order for something to be a brand, it must appeal to a large mass of people. But if it appeals to a large mass of people, it will invariably disappoint people looking for something more specific. The early advocates of push tried to promote existing brands, and readers found in push nothing they couldn't find in mass media.

I have argued elswhere that the only way to aproach content location on the internet is to treat it as a self-organizing network. What this means is that inherent in the structure of the internet there are distinct layers of filtering mechanisms, each consisting of a "gather filter forward" mechanism. In some cases, the mechanism is fulfilled by a human agent, as in the case of blogs. In others, it is fulfilled by automatic mechanisms, such as Edu_RSS. And it is likely that Robin Good's newsmasters will in their own way also play the same role.